AI Insights · Timothy · April 2022
Top 5 Fashion Games on iOS in Latin America - Q1 2022
Explore the performance of the top 5 fashion games on iOS in Latin America during Q1 2022, with insights into downloads, revenue, and active users.
In the first quarter of 2022, the top 5 fashion games on iOS in Latin America exhibited a range of performance metrics, from steady user engagement to fluctuating downloads and revenue. Here’s a detailed look at each app's performance based on data from Sensor Tower.
Project Makeover by Magic Tavern, Inc. saw a notable increase in weekly revenue, peaking at around $47.6K in mid-January and stabilizing between $33.5K and $38.2K towards the end of the quarter. Weekly downloads also saw fluctuations, with a high of 35.8K in late February and a low of 17.4K in early March. The app maintained a strong user base, with weekly active users ranging from approximately 223K to 287K throughout the quarter.
Covet Fashion: Dress Up Game from Crowdstar LLC experienced varied revenue, peaking at $26.8K in mid-February and dipping to $4.1K at the start of February. Weekly downloads were relatively low, fluctuating between 940 and 2.3K. Active users showed a slight decline, moving from 10.9K at the start of the quarter to 8.9K at the end.
Makeover Games: Makeup Salon by Salon™ maintained a consistent revenue stream, ranging from $2.7K to $3.3K weekly. Downloads saw a steady trend with highs of around 9.6K in early January and lows of approximately 6.1K in February. Active users remained stable, hovering around 10.5K to 15.3K throughout the quarter.
RuPaul's Drag Race Superstar by Eastside Games showed a significant drop in both downloads and active users. Early January saw a peak in downloads with 5.3K, but numbers dwindled to single digits by mid-March. The app's weekly revenue also decreased, starting at $4.2K and ending at $1.3K. Active users followed a similar trend, dropping from 11.5K to 6K over the quarter.
Super Stylist Fashion Makeover from CRAZY STYLE LTD demonstrated strong performance in terms of downloads and active users. Weekly downloads peaked at 23.2K in late February, while active users increased from 89.5K to 128.5K. Revenue fluctuated, with a high of $3K in late January and a low of $1.7K in early February.
These insights reveal varying trends in revenue, downloads, and user engagement for the top fashion games in Latin America. For more detailed insights and analytics, visit Sensor Tower.
